Isabelle Ulfsdotter | Product Leader and Builder

Builder and tinkerer. I learn by building. These are my projects and the ideas behind them.

I am a product leader with 10+ years of experience. By day, I lead product and data strategy at Izix, used by 40k users daily. By night, I build personal software projects.

I am an engineer at heart. With agentic coding and backend-as-a-service, it has never been easier to turn ideas into working software.

Projects

HAL: Testing whether context sovereignty is technically feasible. Every AI conversation is an investment; HAL proves that investment can live in my infrastructure, not a vendor moat.
Bizzit: An AI-powered business memory tool. Snap a picture of a place and turn it into a contact, using OCR, geolocation, LLM orchestration, and evaluation in production.
Chromos: A color palette app for getting dressed. Upload a garment and Chromos suggests what works with it, starting with palettes and evolving toward outfit suggestions.

Contact

I am based in Brussels and am always happy to connect with fellow builders and tinkerers.

LinkedIn: Connect with Isabelle Ulfsdotter on LinkedIn.